Ikuzai, a new look for the CBD shop
Shops selling CBD products are cropping up along the highstreets of almost every major city. You’ve probably seen more than one!
Ikuzai produces and sells high-quality CBD products, but it is more than just another highstreet store. That’s why they chose Tribeka Retail to re-design their brand, give them a look that sets them apart from other franchises and shops, and that conveys what CBD is and the benefits it offers.
To make sure we’re all on the same page, CBD, also known as cannabidiol, is a naturally occurring compound found in the cannabis plant. Unlike THC, another cannabis compound, CBD has no psychoactive effects and does not produce a “high” or feelings of “euphoria”. Here are some of its pros:
- 1. Pain relief: CBD has proved to be very effective in relieving chronic pain related to diseases such as arthritis and multiple sclerosis.
- 2. Reduced anxiety: CBD has anxiolytic and antidepressant properties, which means that for some people, it helps to reduce anxiety and depression.
- 3. Improved sleep quality: CBD can help improve sleep quality for people with sleep disorders such as insomnia.
- 4. Benefits for the skin: CBD is thought to have anti-inflammatory and antioxidant properties, which can help reduce inflammation and premature ageing.
But how to explain all this through a physical space?
That’s where we come in! Ikuzai offers a wide range of CBD products such as oils, creams and lotions for pain relief, made from high-quality ingredients that undergo rigorous laboratory testing to ensure purity and safety.
Digital communication
In spite of its many benefits, CBD is relatively unknown to the average customer. So our mission was, by and large, to transform that perspective. We achieved this by installing screens on which all product-related information is displayed in a dynamic and engaging manner.
The owners of Ikuzai were looking for a welcoming space where they could explain the health benefits of using CBD to their customers, whilst trying to destigmatise the myths that surround it.
We proposed a welcoming and organic space, built with noble and natural materials and an elegant and neutral image. We thought that this would be a great starting point. Our mission is to make potential consumers value the product by promoting the message and idea of “organic”, and moving away from the aesthetics of other CBD shops.
What do you think of the results?
