Real Retail
A traves de proyectos reales

This retail design project for Velites in Madrid develops a sports retail store focused on fitness and CrossFit, combining product interaction and customer experience within a shopping mall environment.

The layout is structured to maximize customer capture and guide users from entrance to product, incorporating testing areas and active display elements. The space encourages product use, improving understanding and reinforcing purchasing decisions.

A fragmented and dynamic geometry introduces movement into the space, while lighting, technical solutions and materiality reinforce perceptions of precision, performance and quality aligned with the brand.