Real Retail
Through real projects

This fashion retail design project for Salsa Jeans in Passeig de Gràcia (Barcelona) develops a new store concept aimed at reinforcing brand positioning within the denim sector.

The store design follows a customer journey approach, organizing circulation and product display to facilitate understanding of fits, washes and categories. The layout combines perimeter furniture, central elements and key areas such as fitting rooms.

Natural materials, technical solutions and technology coexist within a contemporary architectural language, reinforcing a more mature, innovative and recognizable brand image.