Real Retail
Punto Roma
This retail design project for Punt Roma in Middle East develops an international store concept focused on evolving the brand towards a more contemporary and sophisticated positioning.
The design is based on a fluid architecture, where curved lines, soft transitions and integrated lighting create an immersive and organized shopping experience. The layout combines perimeter display and central elements to enhance flexibility.
Materiality combines marble, natural wood and steel in refined finishes, while a neutral color palette with warm tones creates an elegant and welcoming atmosphere aligned with the brand’s evolution.
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