Real Retail
A traves de proyectos reales

This retail design project for Juguettos in Spain redefines the toy store concept through a user experience-driven approach based on the Play & Flow concept. The point of sale becomes a dynamic environment that combines play, circulation and product display.

The space design organizes circulation intuitively, facilitating navigation and improving product visibility. Through a scalable implementation system, the concept can be replicated across multiple stores, ensuring consistency and optimizing investment across the retail network.

The identity of the space is built through corporate colors and a combination of technical and decorative solutions, while interactive elements and experience zones transform the store into an active environment designed not only for purchasing, but also for playing and staying.