Real Retail
A traves de proyectos reales

This shop in shop retail design project for Imaginarium in Spain redefines children’s retail through a concept focused on brand identity and customer experience. The proposal transforms the point of sale into an active environment designed to encourage interaction, play and product exploration.

The space is organized through a modular commercial furniture system that allows implementation across different stores, ensuring adaptability and consistency in every location.

The combination of sustainable materials, continuous surfaces and a recognizable color palette creates a warm and distinctive image aligned with the brand’s premium positioning.

The store design structures circulation and display areas by incorporating experience zones that encourage longer visits and product discovery, creating a flexible and recognizable space optimized for the contemporary retail environment.